DIADORA HISTORY – WINNING MATTERS!

Diadora takes centre stage in some of the most successful events that made the recent cycling history, together with some of the greatest champions it’s been associated with.

During the past 30 years, Diadora’s athletes achieved many important victories in the most prestigious competitions, from the Tour de France to the Giro d’Italia, the Olympic Games and the Hour Records.

Giovanni Battaglin, 1981 winner of Vuelta and the Tour of Italy, is the first athlete to wear Diadora cycling shoes.

Francesco Moser, Moreno Argentin, Marino Lejarreta, Maurizio Fondriest, Gianni Bugno, Davide Rebellin, Guido Bontempi, Alexi Grewal, Laurent Mignon, Bearne Riss, Andy Hampsten Tony Rominger, Alex Quelle, Johan Museeuw, Claudio Chiappucci, Rolf Sorensen, Mario Cipollini, Eugenio Berzin, Andrei Tchmil, Danilo Di Luca, Igor Astarloa, Damiano Cunego and new World Champion Alessandro Ballan are just some of the riders whose passion, enthusiasm and talent progressed cycling and made Diadora a world-renowned company it is today.

DIADORA supports Road and MTB teams and its experience and investment in technology continues to pay off where it matters most - winning!